Marketing Live is a consent-based email marketing tool that follows the strictest permission-based philosophies:

• Contact Information — All of your emails are pre-filled with your contact information including your physical address which is required by law (the CAN-Spam Act).
• Unsubscribe — Every email generated from Marketing Live contains an unsubscribe link, as required by law, which allows your contacts to opt-out of future emails and automatically updates your contact lists so you can avoid sending unwanted emails to those who have unsubscribed.
• Identification — Your email header information is always correct because it is pre-set for you by Marketing Live. Your email's "From" address is verified and already accurately identifies you as the sender.
• Communication — The Marketing Live sign-up page your contacts complete when joining your list states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only consent-based lists (no purchased or 3rd party lists allowed).
• Verification — Marketing Live automatically sends all of your new contacts an email confirming that they joined your list.
• Choices — Marketing Live allows you to send both HTML and text based emails.

   

• ISP and Blacklist Relations: Marketing Live has standing relationships and ongoing dialogues with many of the leading ISPs and Blacklists. These include the sharing of information regarding policies, practices and issues. If you are an ISP, mail administrator or blacklist owner and would like to get in touch with us, please email info@mktlive.com.

   

• Email Marketing Pledge: We agree to uphold a strong, affirmative consent model, and support and enforce the terms of the Email Marketing Pledge, the guidelines established by the IAB (Interactive Advertising Bureau), NAI Email Sender Provider Coalition (ESPC) and TRUSTe.

  

• Industry Anti-spam Initiatives: The Email Sender Provider Coalition (ESPC), formed by the Network Advertising Initiative (NAI) to provide unique and effective spam-fighting solutions.  For more information on the ESPC, please visit www.espcoalition.org.

The Marketing Live Team is always looking for more vehicles for education and prevention to make sure all of our customers are great permission-based emailers. Our customers receive our Email Marketing Hints & Tips newsletter, are invited to an Email Marketing 101 webinar and receive in-product coaching on permission and privacy requirements. Please send any suggestions for enhancements or improvements to info@mktlive.com