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Below you will find a
selection of helpful books to learn more about effective campaigns,
successful newsletters, one-to-one permission email marketing and more.
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Advanced Email Marketing
Email is conceptually brilliant: low cost, high speed, personal,
dynamic, and interactive. But there's a big difference between
knowing that email is a powerful marketing tool and proving
it.
Click here to buy> |
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Sign Me Up!
Imagine it: prospects actually asking you to email your
marketing information to them. At a time when people are
reluctant to give out their email addresses and skeptical of
most email, it’s harder than ever for legitimate marketers to
separate their emails from spam. Not anymore.
Click here to buy> |
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The Quiet Revolution
A revolution is taking place that will forever change the world
of marketing. The strategies and techniques that have served
marketers for years will not only decline in effectiveness, they
will begin to quietly undermine the very brands and the customer
relationships that companies have worked so hard to create.
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Permission Based E-Mail
Marketing That Works
To retain customers and solicit new clients, businesses need
proven ways to make their products and services stand out. From
subject lines that grab attention to detailed ways of
calculating return on investment, every aspect of e-mail
advertising is detailed in Permission Based E-Mail That
Works.
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Permission Marketing
Seth Godin, one of the world's foremost online promoters, offers
his best advice for advertising in Permission Marketing.
Godin argues that businesses can no longer rely solely on
traditional forms of "interruption advertising" in magazines,
mailings, or radio and television commercials.
Click here to buy> |
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Total E-Mail Marketing
Total E-Mail Marketing shows how to run effective e-mail
campaigns aimed at both customer acquisition and retention. The
book covers much more than simply guidelines on e-mail creative.
It explains how to plan and execute e-mail campaigns which
integrate with other online and offline communications.
Click here to buy> |
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Persuasive Online Copywriting:
How to Take Your Words to the Bank
This gem of a book offers the most comprehensive (and
immediately useable) information on "how to make your website
profitable" in the fewest amount of pages possible.
Click here to buy> |
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